Leveraging Generative AI for Marketing Content Generation and Edition

As generative AI becomes increasingly prevalent and sophisticated, it offers new opportunities for marketers to increase personalization and automate content creation. We’ll present a real-world use case demonstrating automation initiatives. We’ll share how our customer’s digital department, at one of the first department stores worldwide to leverage this technology, has overcome challenges they faced with implementation, and the benefits it's providing. We’ll showcase how you can fully automate some elements of the image edition workflow, including human anonimization, product reframing to ensure legal compliance, enhancing digital channel coherence, and speeding up publishing cycles. We’ll also explore the use of generative AI to contextualize product visualization to customers’ segments and brands’ profiles.